María Bonita needed to add value to its tube chips and its overall image to clearly differentiate itself from its already established competitors.This is a project of identity renewal and, at the same time, an experimental design for a packaging line that seeks to exploit the image of the little girl María Bonita as its centerpiece.
The presence of flowers, along with colors, fonts, and decorative hand-drawn lines, combines the spirit of the old hippie movements with the retro graphics of warm, traditional foods.
These illustrations and interpretations of the character were created especially for this project.
